*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }

:root {
    --ink: #0f0f0f;
    --ink-soft: #555;
    --ink-faint: #888;
    --surface: #fdfdfc;
    --surface-alt: #f5f4f0;
    --surface-dark: #141413;
    --green: #22c55e;
    --green-soft: #dcfce7;
    --red-soft: #fee2e2;
    --red: #ef4444;
    --border: #e2e0db;
    --border-dark: #2a2a28;
    --radius: 10px;
}

html { scroll-behavior: smooth; }

body {
    font-family: 'DM Sans', -apple-system, BlinkMacSystemFont, sans-serif;
    color: var(--ink);
    background: var(--surface);
    line-height: 1.65;
    -webkit-font-smoothing: antialiased;
    font-size: 16px;
}

h1, h2, h3 {
    font-family: 'Space Grotesk', sans-serif;
    line-height: 1.2;
    letter-spacing: -0.025em;
}

.container {
    max-width: 960px;
    margin: 0 auto;
    padding: 0 24px;
}

/* ---- Nav ---- */
.nav {
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    z-index: 100;
    background: rgba(253,253,252,0.92);
    backdrop-filter: blur(10px);
    border-bottom: 1px solid var(--border);
}

.nav-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    height: 56px;
}

.logo {
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 700;
    font-size: 1.05rem;
    color: var(--ink);
    text-decoration: none;
    letter-spacing: -0.03em;
}

.logo-dot {
    display: inline-block;
    width: 6px;
    height: 6px;
    background: var(--green);
    border-radius: 50%;
    margin-left: 2px;
    vertical-align: super;
}

.nav-links {
    display: flex;
    align-items: center;
    gap: 28px;
}

.nav-links a {
    color: var(--ink-soft);
    text-decoration: none;
    font-size: 0.875rem;
    transition: color 0.15s;
}

.nav-links a:hover { color: var(--ink); }

.nav-cta {
    background: var(--ink);
    color: var(--surface) !important;
    padding: 7px 16px;
    border-radius: 6px;
    font-weight: 500;
}

.nav-cta:hover { opacity: 0.85; }

.nav-account {
    color: var(--ink);
    font-weight: 500;
    border: 1.5px solid var(--ink);
    padding: 6px 14px;
    border-radius: 6px;
}
.nav-account:hover { background: var(--ink); color: var(--surface) !important; }

/* ---- Language switcher ---- */
.lang-switcher {
    position: relative;
    cursor: pointer;
}

.lang-current {
    font-size: 0.8rem;
    font-weight: 600;
    color: var(--ink-soft);
    padding: 4px 8px;
    border: 1px solid var(--border);
    border-radius: 4px;
    user-select: none;
    transition: border-color 0.15s;
}

.lang-current:hover { border-color: var(--ink-faint); }

.lang-dropdown {
    display: none;
    position: absolute;
    top: calc(100% + 6px);
    right: 0;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 6px;
    box-shadow: 0 4px 16px rgba(0,0,0,0.08);
    min-width: 120px;
    z-index: 200;
    overflow: hidden;
}

.lang-switcher:hover .lang-dropdown,
.lang-switcher.open .lang-dropdown {
    display: block;
}

.lang-dropdown a {
    display: block;
    padding: 8px 14px;
    font-size: 0.85rem;
    color: var(--ink-soft);
    text-decoration: none;
    transition: background 0.1s;
}

.lang-dropdown a:hover { background: var(--surface-alt); color: var(--ink); }
.lang-dropdown a.lang-active { font-weight: 600; color: var(--ink); }

.mobile-menu-btn {
    display: none;
    flex-direction: column;
    gap: 6px;
    background: none;
    border: none;
    cursor: pointer;
    padding: 4px;
}

.mobile-menu-btn span {
    display: block;
    width: 20px;
    height: 1.5px;
    background: var(--ink);
}

/* ---- Buttons ---- */
.btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    padding: 12px 28px;
    border-radius: 8px;
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 600;
    font-size: 0.95rem;
    text-decoration: none;
    transition: all 0.15s;
    cursor: pointer;
    border: none;
    background: var(--ink);
    color: var(--surface);
    letter-spacing: -0.01em;
}

.btn:hover { opacity: 0.85; }
.btn-full { width: 100%; }

/* ---- Hero ---- */
.hero {
    padding: 140px 0 60px;
}

.hero-eyebrow {
    font-size: 0.9rem;
    color: var(--ink-faint);
    margin-bottom: 20px;
    font-style: italic;
}

.hero h1 {
    font-size: clamp(2.6rem, 5.5vw, 4.2rem);
    font-weight: 700;
    line-height: 1.08;
    letter-spacing: -0.04em;
    margin-bottom: 24px;
    max-width: 700px;
}

.hero-body {
    font-size: 1.15rem;
    color: var(--ink-soft);
    max-width: 560px;
    line-height: 1.7;
    margin-bottom: 40px;
}

.hero-actions {
    display: flex;
    align-items: center;
    gap: 20px;
    flex-wrap: wrap;
}

.hero-note {
    font-size: 0.85rem;
    color: var(--ink-faint);
}

/* ---- Stats strip ---- */
.strip {
    padding: 32px 0;
    border-bottom: 1px solid var(--border);
}

.strip-items {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 48px;
}

.strip-item {
    text-align: center;
}

.strip-item strong {
    display: block;
    font-family: 'Space Grotesk', sans-serif;
    font-size: 1.3rem;
    font-weight: 700;
    letter-spacing: -0.02em;
}

.strip-item span {
    font-size: 0.8rem;
    color: var(--ink-faint);
}

.strip-divider {
    width: 1px;
    height: 36px;
    background: var(--border);
}

/* ---- Section defaults ---- */
.section { padding: 100px 0; }

.section-alt { background: var(--surface-alt); }

.section-dark {
    background: var(--surface-dark);
    color: #e5e5e3;
}

.section-heading {
    font-size: clamp(1.6rem, 3vw, 2.2rem);
    font-weight: 700;
    margin-bottom: 40px;
    max-width: 600px;
}

.section-heading-light { color: #e5e5e3; }

.section-subtext {
    color: var(--ink-soft);
    font-size: 1rem;
    margin-top: -24px;
    margin-bottom: 48px;
    max-width: 540px;
}

.section-subtext-light {
    color: #999;
    font-size: 1rem;
    margin-top: -24px;
    margin-bottom: 48px;
}

/* ---- Conversation intro ---- */
.convo-intro {
    margin-bottom: 48px;
}

.convo-intro h2 {
    font-size: clamp(1.6rem, 3vw, 2.2rem);
    margin-bottom: 8px;
}

.convo-intro p {
    color: var(--ink-soft);
    font-size: 1.05rem;
}

/* ---- Phone frame ---- */
.phone-frame {
    max-width: 400px;
    margin: 0 auto;
    background: #fff;
    border-radius: 28px;
    border: 2px solid var(--border);
    overflow: hidden;
    box-shadow: 0 20px 60px rgba(0,0,0,0.08), 0 2px 8px rgba(0,0,0,0.04);
}

.phone-notch {
    width: 120px;
    height: 28px;
    background: var(--surface);
    border-radius: 0 0 16px 16px;
    margin: 0 auto;
}

.phone-header {
    display: flex;
    align-items: center;
    gap: 10px;
    padding: 12px 20px 14px;
    border-bottom: 1px solid var(--border);
}

.phone-avatar {
    width: 36px;
    height: 36px;
    background: var(--ink);
    color: #fff;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 700;
    font-size: 0.75rem;
}

.phone-name {
    font-weight: 600;
    font-size: 0.9rem;
}

.phone-status {
    font-size: 0.75rem;
    color: var(--green);
}

.phone-chat {
    padding: 16px 16px 24px;
    display: flex;
    flex-direction: column;
    gap: 6px;
}

.msg { max-width: 85%; }
.msg-out { align-self: flex-end; }
.msg-in { align-self: flex-start; }

.msg-text {
    padding: 10px 14px;
    border-radius: 16px;
    font-size: 0.85rem;
    line-height: 1.5;
}

.msg-out .msg-text {
    background: #248aff;
    color: #fff;
    border-bottom-right-radius: 4px;
}

.msg-in .msg-text {
    background: #f0efeb;
    color: var(--ink);
    border-bottom-left-radius: 4px;
}

.msg-time {
    font-size: 0.65rem;
    color: var(--ink-faint);
    margin-top: 2px;
    padding: 0 4px;
}

.msg-out .msg-time { text-align: right; }

.msg-divider {
    text-align: center;
    margin: 14px 0;
}

.msg-divider span {
    font-size: 0.7rem;
    color: var(--ink-faint);
    background: #fff;
    padding: 2px 12px;
    border-radius: 10px;
    border: 1px solid var(--border);
}

.msg-img-placeholder {
    width: 160px;
    height: 100px;
    background: linear-gradient(135deg, #fde68a 0%, #fbbf24 100%);
    border-radius: 12px;
    display: flex;
    align-items: flex-end;
    justify-content: center;
    padding-bottom: 8px;
}

.msg-img-placeholder span {
    font-size: 0.65rem;
    color: rgba(0,0,0,0.5);
    font-weight: 500;
}

.convo-footnote {
    text-align: center;
    color: var(--ink-faint);
    font-size: 0.85rem;
    margin-top: 32px;
    font-style: italic;
}

/* ---- Video section ---- */
.video-section {
    display: grid;
    grid-template-columns: 1fr 1.4fr;
    gap: 48px;
    align-items: center;
}

.video-text h2 {
    font-size: 1.8rem;
    margin-bottom: 12px;
}

.video-text p {
    color: var(--ink-soft);
    font-size: 0.95rem;
}

.video-placeholder {
    aspect-ratio: 16 / 9;
    background: var(--ink);
    border-radius: var(--radius);
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 12px;
    color: #555;
    cursor: pointer;
    transition: opacity 0.15s;
}

.video-placeholder:hover { opacity: 0.9; }

.video-play {
    width: 64px;
    height: 64px;
    border-radius: 50%;
    background: rgba(255,255,255,0.1);
    display: flex;
    align-items: center;
    justify-content: center;
    color: rgba(255,255,255,0.4);
}

.video-placeholder span { font-size: 0.8rem; }

/* ---- WordPress comparison ---- */
.comparison {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 32px;
}

.compare-col {
    border-radius: var(--radius);
    padding: 32px 28px;
}

.compare-old {
    background: var(--red-soft);
    border: 1px solid #fecaca;
}

.compare-new {
    background: var(--green-soft);
    border: 1px solid #bbf7d0;
}

.compare-col h3 {
    font-size: 1.05rem;
    margin-bottom: 24px;
    font-weight: 700;
}

.compare-col ul {
    list-style: none;
    display: flex;
    flex-direction: column;
    gap: 20px;
}

.compare-col li {
    display: flex;
    gap: 12px;
    align-items: flex-start;
}

.compare-icon {
    width: 20px;
    height: 20px;
    min-width: 20px;
    border-radius: 50%;
    margin-top: 2px;
    position: relative;
}

.compare-icon::after {
    position: absolute;
    top: 50%;
    left: 50%;
    transform: translate(-50%, -50%);
    font-size: 0.7rem;
    font-weight: 700;
}

.compare-icon-bad {
    background: var(--red);
}

.compare-icon-bad::after {
    content: "\00d7";
    color: #fff;
    font-size: 0.9rem;
}

.compare-icon-good {
    background: var(--green);
}

.compare-icon-good::after {
    content: "\2713";
    color: #fff;
    font-size: 0.65rem;
}

.compare-col li strong {
    display: block;
    font-size: 0.9rem;
    margin-bottom: 2px;
}

.compare-col li p {
    font-size: 0.82rem;
    color: var(--ink-soft);
    line-height: 1.55;
}

.comparison-note {
    margin-top: 32px;
    font-size: 0.9rem;
    color: var(--ink-soft);
    font-style: italic;
    text-align: center;
    max-width: 600px;
    margin-left: auto;
    margin-right: auto;
}

/* ---- Examples grid ---- */
.examples-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
}

.example-card {
    background: rgba(255,255,255,0.05);
    border: 1px solid var(--border-dark);
    border-radius: var(--radius);
    padding: 20px 24px;
}

.example-quote {
    font-size: 0.9rem;
    color: #ccc;
    font-style: italic;
    line-height: 1.5;
}

/* ---- Points ---- */
.points {
    display: flex;
    flex-direction: column;
    gap: 36px;
}

.point {
    display: flex;
    gap: 20px;
    align-items: flex-start;
}

.point-marker {
    width: 8px;
    height: 8px;
    min-width: 8px;
    background: var(--green);
    border-radius: 50%;
    margin-top: 10px;
}

.point h3 {
    font-size: 1.1rem;
    margin-bottom: 6px;
    font-weight: 600;
}

.point p {
    color: var(--ink-soft);
    font-size: 0.95rem;
    line-height: 1.7;
}

/* ---- Pricing cards ---- */
.pricing-intro {
    color: var(--ink-soft);
    margin-bottom: 32px;
    font-size: 1rem;
    margin-top: -20px;
}

.pricing-cards {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 24px;
    max-width: 720px;
}

.pricing-card {
    background: #fff;
    border: 1.5px solid var(--border);
    border-radius: var(--radius);
    padding: 36px 28px;
    position: relative;
}

.pricing-card-pop {
    border-color: var(--green);
    box-shadow: 0 8px 32px rgba(34, 197, 94, 0.1);
}

.pricing-tag {
    position: absolute;
    top: -12px;
    left: 24px;
    background: var(--green);
    color: #fff;
    font-family: 'Space Grotesk', sans-serif;
    font-size: 0.7rem;
    font-weight: 700;
    padding: 3px 12px;
    border-radius: 100px;
    text-transform: uppercase;
    letter-spacing: 0.04em;
}

.pricing-tier {
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 700;
    font-size: 1rem;
    margin-bottom: 8px;
}

.pricing-amount {
    font-family: 'Space Grotesk', sans-serif;
    font-size: 2.4rem;
    font-weight: 700;
    letter-spacing: -0.03em;
    margin-bottom: 4px;
}

.pricing-amount span {
    font-size: 0.9rem;
    font-weight: 500;
    color: var(--ink-soft);
}

.pricing-desc {
    font-size: 0.85rem;
    color: var(--ink-soft);
    margin-bottom: 24px;
    line-height: 1.6;
}

.pricing-card ul {
    list-style: none;
    margin-bottom: 28px;
}

.pricing-card li {
    padding: 6px 0;
    font-size: 0.85rem;
    color: var(--ink-soft);
}

.pricing-card li::before {
    content: "\2713  ";
    color: var(--green);
    font-weight: 700;
}

.pricing-single {
    max-width: 440px;
}

.pricing-after {
    margin-top: 16px;
    font-size: 0.82rem;
    color: var(--ink-faint);
    line-height: 1.5;
    text-align: center;
}

.pricing-footnote {
    margin-top: 24px;
    font-size: 0.85rem;
    color: var(--ink-faint);
    font-style: italic;
}

/* ---- FAQ ---- */
.faq-list {
    max-width: 680px;
}

.faq-item {
    border-bottom: 1px solid var(--border);
    padding: 18px 0;
}

.faq-item summary {
    font-family: 'Space Grotesk', sans-serif;
    font-weight: 600;
    font-size: 1rem;
    cursor: pointer;
    list-style: none;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 16px;
}

.faq-item summary::after {
    content: "+";
    font-size: 1.3rem;
    font-weight: 400;
    color: var(--ink-faint);
    transition: transform 0.2s;
    flex-shrink: 0;
}

.faq-item[open] summary::after { transform: rotate(45deg); }
.faq-item summary::-webkit-details-marker { display: none; }

.faq-item p {
    margin-top: 10px;
    color: var(--ink-soft);
    font-size: 0.9rem;
    line-height: 1.7;
    max-width: 580px;
}

/* ---- CTA ---- */
.section-cta {
    background: var(--surface-dark);
    color: #e5e5e3;
    text-align: center;
}

.section-cta h2 {
    font-size: 2rem;
    margin-bottom: 12px;
}

.section-cta > .container > p {
    color: #999;
    max-width: 480px;
    margin: 0 auto 36px;
    font-size: 0.95rem;
}

.cta-form {
    display: flex;
    gap: 10px;
    max-width: 420px;
    margin: 0 auto;
}

.cta-input {
    flex: 1;
    padding: 12px 16px;
    border-radius: 8px;
    border: 1px solid var(--border-dark);
    background: rgba(255,255,255,0.06);
    color: #e5e5e3;
    font-size: 0.9rem;
    font-family: inherit;
    outline: none;
    transition: border-color 0.15s;
}

.cta-input::placeholder { color: #666; }
.cta-input:focus { border-color: var(--green); }

.section-cta .btn {
    background: var(--green);
    color: var(--ink);
    white-space: nowrap;
}

.section-cta .btn:hover { opacity: 0.9; }

.cta-small {
    font-size: 0.8rem !important;
    color: #666 !important;
    margin-top: 14px;
}

/* ---- Footer ---- */
.footer {
    border-top: 1px solid var(--border);
    padding: 28px 0;
}

.footer-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    flex-wrap: wrap;
    gap: 16px;
}

.logo-footer { font-size: 0.95rem; }

.footer-links {
    display: flex;
    gap: 24px;
}

.footer-links a {
    color: var(--ink-faint);
    text-decoration: none;
    font-size: 0.85rem;
    transition: color 0.15s;
}

.footer-links a:hover { color: var(--ink); }

.footer-copy {
    color: var(--ink-faint);
    font-size: 0.8rem;
}

/* ---- Mobile ---- */
@media (max-width: 768px) {
    .nav-links { display: none; }
    .nav-links.open {
        display: flex;
        flex-direction: column;
        position: absolute;
        top: 56px;
        left: 0;
        right: 0;
        background: rgba(253,253,252,0.98);
        backdrop-filter: blur(10px);
        padding: 20px 24px;
        gap: 14px;
        border-bottom: 1px solid var(--border);
    }
    .nav-links.open .nav-cta { align-self: flex-start; }
    .nav-links.open .lang-switcher { align-self: flex-start; }
    .nav-links.open .lang-dropdown {
        position: static;
        display: flex;
        gap: 12px;
        box-shadow: none;
        border: none;
        min-width: 0;
    }
    .nav-links.open .lang-dropdown a { padding: 0; }
    .nav-links.open .lang-current { display: none; }
    .mobile-menu-btn { display: flex; }

    .hero { padding: 110px 0 50px; }

    .strip-items { gap: 24px; }
    .strip-item strong { font-size: 1.1rem; }

    .comparison { grid-template-columns: 1fr; }

    .video-section {
        grid-template-columns: 1fr;
        gap: 24px;
    }

    .examples-grid { grid-template-columns: 1fr; }

    .pricing-cards { grid-template-columns: 1fr; max-width: 400px; }

    .footer-inner { flex-direction: column; align-items: flex-start; }
}

@media (max-width: 480px) {
    .hero-actions {
        flex-direction: column;
        align-items: flex-start;
    }

    .cta-form { flex-direction: column; }

    .strip-items {
        flex-direction: column;
        gap: 16px;
    }

    .strip-divider {
        width: 40px;
        height: 1px;
    }
}